WAEC Marketing Syllabus
Every section, topic and candidate objective in the official WAEC Marketing outline — 1 sections, 3 topics and 3 objectives.
- Sections
- 1sections
- Topics
- 3topics
- Objectives
- 3objectives
- Category
- Commercialcategory
Syllabus sections
1 sectionTap a section to open it, then tap a topic to see its content and objectives.
1Detailed Syllabus
3 topics · 3 objectives
1Introduction to Marketing, Marketing Concepts, Mix, Environment, Products, and Markets
1 content item · 1 objective
Content
Basic marketing terms, history of marketing in Nigeria, marketing functions, marketing concepts (production, product, selling, societal), marketing mix (4 Ps), political/economic/social environmental factors, product classifications, product design, consumer vs organizational markets
Objective
Define marketing terms (needs, wants, demands, exchange, market) and trace Nigerian marketing history; evaluate marketing management philosophies; analyze 4 Ps and environmental factors influencing marketing; classify consumer, industrial, service, and mineral products; categorize consumer, industrial, reseller, and government markets.
Opens the CBT engine with Marketing past questions and answers.
2Consumer Behaviour, Planning & Research, Pricing, Advertising, Sales Promotion, Merchandising, and Distribution
1 content item · 1 objective
Content
Consumer/organizational decision-making process, marketing research feedback, pricing strategies (cost-plus, haggling, competition), pricing determinants, advertising media, sales promotion forms, merchandising elements (branding, packaging, labeling), distribution channels, and channel member functions
Objective
Analyze consumer and organizational buyer decision processes; execute marketing planning and research; apply pricing strategies and evaluate price determinants; evaluate advertising media and produce sample adverts; analyze sales promotion methods (coupons, price-off, sampling); execute merchandising elements (branding, packaging, labeling); select distribution channels and evaluate intermediaries' functions.
Opens the CBT engine with Marketing past questions and answers.
3Transportation, Warehousing, Market Unions, International Marketing, ICT, and Entrepreneurship
1 content item · 1 objective
Content
Transportation modes/documents, warehousing functions/activities, roles of market unions and facilitators, international marketing entry/regulations, E-Marketing ethics, entrepreneurship funds, market outlet location, and sales/bargaining skills
Objective
Select transportation modes and process transport documents; manage warehouse activities; evaluate roles of market unions and facilitators; explore international marketing methods and regulations; apply E-Marketing tools and ethical practices; manage market outlets, source funds, select locations, and master selling/bargaining skills.
Opens the CBT engine with Marketing past questions and answers.