Syllabus content and objectives
Official WAEC Marketing outline · Detailed Syllabus
Content
Transportation modes/documents, warehousing functions/activities, roles of market unions and facilitators, international marketing entry/regulations, E-Marketing ethics, entrepreneurship funds, market outlet location, and sales/bargaining skills
Objective
Select transportation modes and process transport documents; manage warehouse activities; evaluate roles of market unions and facilitators; explore international marketing methods and regulations; apply E-Marketing tools and ethical practices; manage market outlets, source funds, select locations, and master selling/bargaining skills.
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