CBT-Practice

WAEC Marketing · Section 1

Introduction to Marketing, Marketing Concepts, Mix, Environment, Products, and Markets

Detailed Syllabus

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Syllabus content and objectives

Official WAEC Marketing outline · Detailed Syllabus

Content

Basic marketing terms, history of marketing in Nigeria, marketing functions, marketing concepts (production, product, selling, societal), marketing mix (4 Ps), political/economic/social environmental factors, product classifications, product design, consumer vs organizational markets

Objective

Define marketing terms (needs, wants, demands, exchange, market) and trace Nigerian marketing history; evaluate marketing management philosophies; analyze 4 Ps and environmental factors influencing marketing; classify consumer, industrial, service, and mineral products; categorize consumer, industrial, reseller, and government markets.

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