CBT-Practice

WAEC Marketing · Section 1

Consumer Behaviour, Planning & Research, Pricing, Advertising, Sales Promotion, Merchandising, and Distribution

Detailed Syllabus

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Syllabus content and objectives

Official WAEC Marketing outline · Detailed Syllabus

Content

Consumer/organizational decision-making process, marketing research feedback, pricing strategies (cost-plus, haggling, competition), pricing determinants, advertising media, sales promotion forms, merchandising elements (branding, packaging, labeling), distribution channels, and channel member functions

Objective

Analyze consumer and organizational buyer decision processes; execute marketing planning and research; apply pricing strategies and evaluate price determinants; evaluate advertising media and produce sample adverts; analyze sales promotion methods (coupons, price-off, sampling); execute merchandising elements (branding, packaging, labeling); select distribution channels and evaluate intermediaries' functions.

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